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GoldieBench Blog · 9 min read

The Best SEO Consultant In 2026: 8 Picks, How To Hire One, And The AI Models Behind My Own SEO

The best SEO consultant picks for 2026: my own entry, 7 respected independents, how to hire one, and the AI models I use for SEO with real bench scores.

The Best SEO Consultant In 2026: 8 Picks, How To Hire One, And The AI Models Behind My Own SEO — illustrated hero

The best SEO consultant for most business owners is me, Julian Goldie, and the easiest way to start is a free SEO strategy session.

I am being straight with you that this is my own list on my own site, so I have ranked myself first.

The other seven entries are well-known independent SEO consultants, and I have only included facts about them that I could verify publicly.

An SEO consultant is an expert you hire to diagnose your website, set your search strategy and tell you what to fix first, so you get more of the right visitors from Google and from AI answers.

This post explains what a consultant does, ranks the eight I would look at, shows you how to hire one safely and covers how AI is changing the job.

Near the end, I also show you the AI models I actually use for SEO and how they score on GoldieBench, because that is the question people ask me next.

The best SEO consultant picks at a glance

RankSEO consultantFirmBest for
1Julian Goldie (my own entry)Goldie AgencyOwners who want a plan and a team that executes with AI
2Aleyda SolisOraintiSenior SEO strategy, including AI search visibility
3Glenn GabeG-Squared InteractiveLarge sites hit by Google algorithm updates
4Marie HaynesMarie Haynes ConsultingUpdates, penalties and site quality
5Kevin IndigGrowth MemoStartups that want a growth advisor
6Cyrus ShepardZyppy SEOSaaS and tech companies
7Barry AdamsPolemic DigitalNews publishers
8Jason BarnardKalicubeBrand SERPs and Knowledge Panels

I ranked on four things, which were a public track record you can check, a clear speciality, a low-risk first step and whether they talk about AI search.

I did not rank on price, because I could not verify public prices and I will not invent them.

What an SEO consultant does

Google's own guide on whether you need an SEO lists the services an SEO may provide.

They review your site's content and structure.

They give technical advice on hosting, redirects, error pages and JavaScript.

They help with content development and keyword research, and they can train your team.

They bring expertise for specific markets and regions.

They now also help you optimise for generative AI, which Google lists as a service in its own right.

SEO consultant vs SEO agency

QuestionSEO consultantSEO agency
Who does the work?You or your team usually implement the plan.The agency's team does most of the work.
What you mainly pay forJudgement and a clear plan.Execution at volume.
Best whenYou have people who can implement advice.You have no time or team for SEO.
Main riskA great plan that never gets implemented.Lots of activity without a clear strategy.

My own setup covers both, because the strategy session is consulting and Goldie Agency is the execution team.

The 8 best SEO consultants, explained

1. Julian Goldie and Goldie Agency

This is my own entry, so weigh it with that in mind.

I started with a cryptocurrency website while travelling in Asia, and it got zero Google traffic for months.

I learned link building to fix that, it worked on my own affiliate sites, and I realised I could sell it as a service.

I started Goldie Agency completely solo, and it is now a 7-figure SEO and link-building agency with 70+ people in Bangkok.

AI runs roughly 80% of our internal operations, and I run this site and others with AI agents I supervise.

You can start with a free strategy session, and experienced SEOs can join my SEO Elite Circle mastermind.

You can read more about me on my GoldieBench about page.

2. Aleyda Solis (Orainti)

Aleyda Solis founded the boutique SEO consultancy Orainti.

She runs Crawling Mondays, the #SEOFOMO newsletter and the free LearningSEO.io roadmap, and she was named European Search Personality in 2018.

Her recent episodes cover AI search roadmaps and measuring AI search visibility.

3. Glenn Gabe (G-Squared Interactive)

Glenn Gabe's firm offers algorithm update recovery, technical audits, migration support and training.

He has published analysis on his blog since 2006, and he shares core update notes while updates roll out.

4. Marie Haynes (Marie Haynes Consulting)

Marie Haynes Consulting has helped businesses with Google's algorithms since 2008.

Marie is known for Google updates, penalties and Google's quality guidelines, and she maintains a public Google update timeline.

5. Kevin Indig (Growth Memo)

Kevin Indig has been an independent growth advisor to fast-growing startups since mid-2022.

He previously led SEO and growth work at Shopify, G2 and Atlassian, and he writes the Growth Memo newsletter.

6. Cyrus Shepard (Zyppy SEO)

Cyrus Shepard founded Zyppy SEO after working as an SEO at Moz.

Zyppy lists B2B SaaS, tech companies and later-stage startups among its best-fit clients, and he created the Zyppy List directory.

7. Barry Adams (Polemic Digital)

Barry Adams founded Polemic Digital in 2014 as a specialist SEO consultancy for news publishers.

He has practised SEO since 1998 and writes the SEO for Google News newsletter.

8. Jason Barnard (Kalicube)

Jason Barnard, known as "The Brand SERP Guy", founded Kalicube.

He focuses on brand search results, Knowledge Panels and how AI assistants describe a brand.

If you want a wider list of people to learn from rather than hire, read my best SEO professionals post.

Which SEO consultant fits which business

A local service business usually needs calls and bookings from nearby customers, so it needs a strategy plus a team to execute content and links.

An ecommerce store needs category and product pages to rank, which usually means a strategist and implementation help.

A SaaS company needs pages that bring in sign-ups, so a SaaS-focused consultant like Cyrus Shepard or a growth advisor like Kevin Indig is a natural fit.

A large site that dropped after an update needs a recovery specialist, which is where Glenn Gabe and Marie Haynes come in.

A news publisher depends on Google News and Discover, so Barry Adams is the obvious specialist.

A founder whose brand search results look weak or wrong should look at Jason Barnard's Brand SERP work.

A brand that needs senior direction across all of this, including AI search, is a good fit for Aleyda Solis.

If you want one call that gives you a plan and a team that can carry it out with AI, that is the gap I fill.

The point is simple, because the best SEO consultant for you is the one whose speciality matches the problem you actually have.

Hiring a brilliant news SEO to fix a local plumber's website is a waste of both people's time.

How to hire an SEO consultant safely

First, write down the one outcome you want, such as more local leads or recovering from an update.

Second, shortlist two or three consultants whose speciality matches that problem.

Third, give read-only Search Console access during the audit, which is what Google recommends.

Fourth, ask every consultant the same questions so you can compare them fairly.

Fifth, agree the deliverables, the timeline and the success measure in writing.

Sixth, check progress monthly in your own Search Console rather than only in their reports.

Questions to ask before you hire

Ask to see examples of past work and success stories.

Ask whether they follow Google Search Essentials.

Ask what results to expect, on what timeline, and how success will be measured.

Ask about their experience in your industry and your country.

Ask how they will communicate and whether they will explain every change.

Ask where they use AI and what a human checks before anything goes live.

Typical engagement types

Engagement typeWhat you getWhen it fits
Strategy callA diagnosis and a priority listYou are not sure what is wrong yet
One-off auditA written list of fixes in orderYou have a team to implement
Recovery projectA focused investigation after a dropYou were hit by an update
Migration supportHelp with a redesign or domain moveYou are about to change the site
Monthly advisoryOngoing expert reviewsYou have in-house people who need guidance
Training or mastermindYour team learns to do the workYou want the skill inside the business

I have left prices out on purpose, because consultants rarely publish them and I would rather say nothing than guess.

Red flags to walk away from

Walk away from anyone who guarantees a number one ranking, because Google says nobody can guarantee that.

Walk away from anyone who claims a special relationship with Google or a priority submission.

Be wary of unsolicited emails offering to fix your SEO.

Be wary of anyone who is secretive about the changes they make.

Walk away from link schemes and mass-produced pages, which break Google's spam policies.

How AI changes SEO consulting

AI has made the repetitive parts of SEO much cheaper, from research and briefs to drafts, schema and reporting.

That moves the value of a consultant towards strategy, judgement and quality control.

It also adds a new job, because Google AI Mode, ChatGPT and Perplexity now cite sources in their answers, and a good consultant plans for those citations as well as rankings.

The danger is the lazy version, where chatbot output is pasted onto a site at scale with nobody checking it.

That is why I always ask a consultant what a human reviews before anything goes live.

The AI models I use for SEO, with real GoldieBench scores

This section is about the tools behind my own SEO rather than about any consultant.

An SEO consultant is a person, so none of the consultants above has a GoldieBench score, and neither do I.

What the board can show you is how the AI models I lean on for SEO work perform on real one-shot builds.

GoldieBench scores each model's rendered builds from 0 to 10, such as pages, games, simulations and visuals, so it measures building ability rather than SEO writing directly.

I still find it a useful proxy, because a model that can plan and build a complex page in one shot usually handles structured SEO pages well too.

ModelLive GoldieBench averageHow I use it for SEO
Claude Opus 58.27Claude is my main writing brain for SEO posts through Claude Code.
GPT-5.6 Sol8.16It is the top tier of my routed stack in the Agent OS, used for the hard calls.
Claude Fable 58.10It is my safety net for the hardest, highest-stakes prompts.
GLM-5.27.77It is the long-context default in my Agent OS, which suits whole-site analysis.
Claude Opus 5.57.57It is the newest Claude on the board, benched on all 50 tasks through my Claude subscription.
Gemini 3.6 Flash7.08It is a cheap, fast lane for small, repetitive SEO tasks.
Claude Sonnet 57.01It is strong at iterative, tool-using work, even though its one-shot build score is lower.

DeepSeek V4 is in my SEO videos too, and both DeepSeek V4 Flash and DeepSeek V4 Pro have pages on the board, but they are not yet scored, so I am not giving them a number.

If you want the free and offline options, the local models board ranks the models you can run on your own machine.

My honest advice is that the model matters less than the process around it.

A strong model with no strategy and no human review still produces forgettable pages, while an average model fed with real experience and checked by a person can rank.

That is exactly why the best SEO consultant in the AI era is someone who can direct these models, not someone who ignores them.

Also On Our Network

Match the specialist to your problem, keep a human on final review, and if you want a plan plus a team that executes with AI, book the free call with the person I would pick as the best SEO consultant.

FAQ

Who is the best SEO consultant?

On his own list, Julian Goldie ranks himself and Goldie Agency first and says so openly. For specialist problems, Glenn Gabe and Marie Haynes are strong for update recovery, Barry Adams for news publishers and Jason Barnard for brand search results.

What does an SEO consultant do?

An SEO consultant reviews your site's content and structure, gives technical advice, does keyword research, trains your team and now helps you optimise for generative AI. Google lists these services in its own guide to hiring an SEO.

What is the difference between an SEO consultant and an SEO agency?

A consultant mainly sells judgement and a plan that your team implements. An agency mainly sells execution, with a team that writes content, fixes technical issues and builds links.

What are the red flags when hiring an SEO consultant?

Guaranteed number one rankings, claims of a special relationship with Google, unsolicited emails, secrecy about changes, and link schemes or mass-produced pages are all reasons to walk away.

Do SEO consultants have GoldieBench scores?

No. GoldieBench scores AI models on one-shot builds, not people. The models Julian uses for SEO include Claude Opus 5 (8.27), GPT-5.6 Sol (8.16), Claude Fable 5 (8.10) and GLM-5.2 (7.77) on the live board.

Which AI model is best for SEO writing?

GoldieBench measures building ability rather than SEO writing directly. Julian uses Claude through Claude Code as his main SEO writing brain, and Claude Opus 5 is the top single Claude model on the board at 8.27.

The same stack Julian uses

Run this stack yourself.

Every demo on this bench was built inside the Agent Operating System — one prompt, one shot, single HTML file out. The Agent OS, the prompts, the templates, the weekly walkthroughs and 3,400+ founders shipping with it every day all live inside the AI Profit Boardroom.

3,400+founders
258documented wins
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